WHO IS YOUR IDEAL CUSTOMER?

Feel like your struggling with WHAT to post on your Social media/Blog? YouTube?

Feel like you DON'T relate to some of the people you are trying to help?
It's time to LASER FOCUS your message and your business to the person you COMPLETELY relate to ...and LOVE working with!

Doing this exercise CHANGED MY BUSINESS….

I went from having a wide variety of people...to narrowing my focus and attracting coaches who are just like me. It makes your job as a coach a lot easier, a lot more fun and gives you purpose because you know who you are trying to help!

Check out this call by Kati to see her IDEAL customer- this represents Kati Heifner's personal Ideal Customer/Coach. She named her Kaitlyn. "Kaitlyn" LOVES the beach, she's super carefree but then stresses about random things, she likes to research before she purchases but then ends up making impulse buys based on her gut, she loves ordering things online. She is an animal lover and would rescue every dog if she could. She reads People magazine but loves personal development as well. She bites her nails unless she has a manicure & hates scary movies. She's never been "Fat" but wants to tone and lose 5-10lbs. She could go on & on about my Ideal Customer. This person is someone she made up...but by creating her identity and relating to her….She get ideas for what she should post. She think about "What would Kaitlyn be inspired by? What worries does Kaitlyn have?"

In doing so… She able to create CONSISTENT marketing and a consistent message that ATTRACTS girls just like her into her business!

Make sense?

Please read, watch the training...And CREATE your ideal customer/COACH.

Find a picture online & create a slide describing your girl!

LISTEN TO THIS TRAINING:

Identifying Your Ideal Customer

www.anymeeting.com/KatiH/EE54DC808846

(Lesson starts at 8:30 but there is some good stuff in the beginning of the webinar)

Ideal Customer Assignment -->>https://docs.google.com/file/d/0Bx2EtBAyt0t-QUducjl5WXpGM3c/edit